Always! And I mean always take a vertical shot. I recently celebrated a great milestone here at Holly Davison Photography, my first magazine cover! Yay! However, it almost didn't happen. Why? Because when I was out I wasn't thinking cover. I was thinking just capture the scene. Story goes something like this, I was sitting in a ferry line watching an amazing sunset. I couldn't leave my car as the line was creeping towards the dock. I finally made it to the dock, jumped out of the car camera in hand, and ran. I had time to snap two images and race back to the car to drive onto the ferry. Both images were horizontal. Have you ever had an experience like this? Crunched for time? It seems to happen to me more often then I would like. Fast forward to a few months ago. I had an opportunity to contribute work to a story on ferry life for Whidbey Life Magazine. They loved my image and wanted a vertical version for the cover. UGH! I didn't have one. In the end my image was high enough resolution I was able to crop it down to fit their needs. During this I had a realization that when I approach a scene I am not necessarily think cover shot. Well why the heck am I not? I can tell you I am now. So here is my learning I am passing on to you. Take that vertical shot! Think cover shot! You can't get one if you don't take one.